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MAJOR CLIENT CAMPAIGNS
The Living Desert
 
Logos

Including Permanent Exhibit and Event Logos.

Exhibit & Event logos are original concept, design and illustrations.

 

   
 
 
    Primary Logo revision - Minor changes to Cheetah, Grass and new Type Design for tag line.

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  Original design and illustration for new African Village Exhibit.

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  Original design and illustration for new Kids Desert Playground.

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  Original design and illustration for Daily Program Schedule.

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Print Ads

Concept, design, photo illustration, contributing photography, contributing copy writing and editing.
 

 

         
    New Design of Generic Ads designed to promote public awareness of the major expansion of exhibits, events and activities.

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  Teaser and continuing ads to promote new attractions, including Giraffic Park, Gecko Gulch and Model Trains.

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  New ad campaign with graphic framework design to stand out on page and work with any proportion, headline, content and graphics.

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Annual Gala Fundraisers

Concept, design, photo illustration, contributing copy writing and editing.

 

         
    "Animal Walk" theme.
The primary invitation (designed  as a free-standing, double gate-fold, pop-out, laser die-cut) was a popular stand-up decoration on the office desks of many major donors and guests.

View Invitation Package Items

View Guest Info Booklet Pages
View Auction Booklet Pages

  "Giraffic Park" theme.
The primary invitation was designed as a vertical tri-fold with top image as back-to-back die-cut.

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  "Wild Affair" theme.
The primary invitation was designed as a horizontal tri-fold with top image as back-to-back die-cut.

View Invitation Package Items
   
Major Print Projects

Concept, design, photo illustration, contributing photography, contributing copy writing and editing.

 

       
    New Design Format for
Annual Report

View Annual Report Pages
  Presentation Folder for Donors and Special Projects

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  Brochure for major donors.

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  3-panel color visitor newsletter. Published annually.

View Newsletter Pages
                 
         
    Design format for first official 4-panel Visitor Guide.

View Visitor Guide
  Design format for generic rack card.

View Rack Card
  Design for 6-panel brochure with perforated self-mailer section.

View Brochure
  "Adopt!" a package encouraging visitors and donors to adopt an animal for fundraising.

View Package Elements
                 
Special Projects

Concept, design, photo illustration, contributing photography, contributing copy writing and editing.

 

       
    Website
First professionally designed site. The 200+ page interactive site was designed with multiple text & visual links on landing page. The "busy" look worked for its time. Site visits, page views, & email lists continually increased over its 7-year time.

View 2 Sample Pages

 

  Drink Cup
This design was standardized across all F&B places to help brand the The Living Desert.

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  Bookmark
Designed to be distributed to on-site, libraries and schools at no cost.

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  Major Event Flyers
Each new attraction or event was designed as a flyer and distributed to on-site and other public sources.

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    Facilities Rental
The many unique environments are popular for rental for meetings, parties and other uses.

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  Corporate Sponsorship
Corporate donors were encouraged to sponsor activities.

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  Permanent Signage
Signs throughout the Park regarding location and attractions.

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